02_WORK

202030 – THE BERLIN FASHION SUMMIT 

202030 – THE BERLIN FASHION SUMMIT is dedicated to reinventing fashion as a system that enables and produces sustainable economies, structures and products and leverages a positive societal impact — for a global fashion culture that inspires sustainable lifestyle.

#eventmanagement #creativedirection #stakeholdercoordination #advisory #concept #curation #communication

202030 Website @sqetch @beneficialdesigninstitute @berlinfashionwe @senwienbe

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01_About

Studio MM04 is a creative strategy consultancy with an international network that supports companies and organisations in planning and shaping their future with a radical passion for fashionable aesthetics and profound sustainability expertise. Known as pioneers and experts in their field for more than 10 years, Magdalena Schaffrin and Max Gilgenmann and their team create new solutions for the fashion and textile industry. Through their accurate and personal work ethic, they create spaces for constructive exchange and practical cooperation between different stakeholders.

We use the language of fashion to communicate sustainability.
We empower changemakers in fashion.
Magdalena Schaffrin
We love clear communication…
Hey, check out our Instagram...
We believe in co-evolution and embracing ambivalence
Max Gilgenmann

02_SERVICES

Aesthetics

  • Creative Direction

  • Campaign development

  • Photo shooting

  • Film shooting

  • Sustainable brand curation

  • Fashion Direction

  • Styling

02_SERVICES

Content

  • Content Direction

  • Trend research

  • Agenda Setting

  • Curation

  • Speaker identification and arrangement

  • Conference development

  • Thematic communication consulting

02_SERVICES

Guidance

  • Definition of sustainability

  • Sustainability criteria and checks

  • Anti-greenwashing checks/analysis

  • Tailor-made sustainability communication

02_SERVICES

Strategy

  • Creative and strategic consultancy

  • Vision development

  • Sustainability strategy development

  • Agenda Setting

  • Problem solving

  • Sparring

02_SERVICES

Networking

  • Tailor-made network building

  • Matchmaking

  • Community Building

  • Events

Carina Bischof

Acquisition and consulting

Katharina Jodes

Communications Manager

02_WORK

Fashionsustain

The Fashionsustain conference is an international format to discuss future-relevant topics in the fields of fashion, sustainability, and digitalisation.

#concept #contentdirection #creativedirection #conference #matchmaking #neonyt

@fashionsustain

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02_WORK

Friedrich, the Flâneur

In line with the slogan "Friedrich, the Flâneur" Berlins Friedrichstrasse transformed into a place of discovery for a more sustainable lifestyle in October 2019.

#concept #development #execution #socialmedia #curation #communication

@bamitte_berlin

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02_WORK

Future Fashion Now

studio MM04 designed and curated fashionable interventions and a pop-up exhibition for the fourth UN Environment Assembly in Nairobi and the launch of the UN Alliance for Sustainable Fashion.

#advisory #concept #curation #styling #fashionshow #execution #communication #stakeholdercoordination

@unep @unfashionalliance @futurefashion.now @thesustainableangle

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02_WORK

How to go organic?

The Organic Cotton Guide is a guide for fashion companies that aim to integrate organic cotton into their product range.

#projectcoordination #creativedirection #visualpresentation

@gizgmbh @bmzbund @helvetasch

02_WORK

I:CO Campaign

studio MM04 cooperated with Joachim Baldauf to design and realize the campaign for the repositioning of textile recycler I: Collect (Soex Group).

#campaign #marketing #visualcontent #claims

@icospirit

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02_WORK

Sustainability criteria & checks/analysis

studio MM04 is responsible for the sustainability criteria and checks for various textile events of Messe Frankfurt and translates these complex contents into a clear, fashionable, and appealing communication.

#sustainabilitycriteria #verification #sustainabilitychecks #jury #antigreenwashing #guidance #infotainment #greentour

@heimtextil @techtextiltexprocess @ambientefair @neonyt.berlin

02_WORK

Neonyt

The sweet spot for fashion, sustainability, and innovation: At Neonyt the world meets to show trends and best practices and create the industry of tomorrow.

#strategy #creativedirection #curation #contentdirection #matchmaking #sustainabilitycriteria #verification #sustainabilitychecks

@neonyt.berlin

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02_WORK

Neonyt Fashion Show

The Editorial Fashion Show presents curated stylings composed of the Best of sustainable fashion brands.

#concept #creativedirection #curation #production #styling #neonyt

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02_WORK

Prepeek

The unique format of Prepeek equips influential personalities with sustainable looks and knowledge of their impact. The community aims to make more sustainable lifestyles mainstream. A project in cooperation with Thekla Wilkening.

#concept #curation #personalstyling #communitybuilding #communication #statements

@prepeek @theklawilkening @neonyt.berlin

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Max Gilgenmann

Founder and CEO

Magdalena Schaffrin

Founder and CEO