202030 – THE BERLIN FASHION SUMMIT is dedicated to reinventing fashion as a system that enables and produces sustainable economies, structures and products and leverages a positive societal impact — for a global fashion culture that inspires sustainable lifestyle.
Studio MM04 is a creative strategy consultancy with an international network that supports companies and organisations in planning and shaping their future with a radical passion for fashionable aesthetics and profound sustainability expertise. Known as pioneers and experts in their field for more than 10 years, Magdalena Schaffrin and Max Gilgenmann and their team create new solutions for the fashion and textile industry. Through their accurate and personal work ethic, they create spaces for constructive exchange and practical cooperation between different stakeholders.
We use the language of fashion to communicate sustainability.
We empower changemakers in fashion.
We love clear communication…
Hey, check out our Instagram...
We believe in co-evolution and embracing ambivalence
Sustainable brand curation
Speaker identification and arrangement
Thematic communication consulting
Definition of sustainability
Sustainability criteria and checks
Tailor-made sustainability communication
Creative and strategic consultancy
Sustainability strategy development
Tailor-made network building
Acquisition and consulting
BFW SUSTAINABILITY GUIDE
The Sustainability Guide on the Berlin Fashion Week Official Website is a collection of interviews including fashion brands and Local Heroes, who are thinking sustainability in an inspiring new way. Five Megatrends shine a light on the upcoming season in fashion.
studio MM04 is responsible for the sustainability criteria and checks for various textile events of Messe Frankfurt and translates these complex contents into a clear, fashionable, and appealing communication.
The unique format of Prepeek equips influential personalities with sustainable looks and knowledge of their impact. The community aims to make more sustainable lifestyles mainstream. A project in cooperation with Thekla Wilkening.