01_About
Studio MM04 is a creative strategy consultancy with an international network that supports companies and organisations in planning and shaping their future with a radical passion for fashionable aesthetics and profound sustainability expertise. Known as pioneers and experts in their field for more than 10 years, Magdalena Schaffrin and Max Gilgenmann and their team create new solutions for the fashion and textile industry. Through their accurate and personal work ethic, they create spaces for constructive exchange and practical cooperation between different stakeholders.
02_Services
Guidance
- Definition of sustainability
- Sustainability criteria and checks
- Anti-greenwashing checks/analysis
- Tailor-made sustainability communication
02_Services
Content
- Content Direction
- Trend research
- Agenda Setting
- Curation
- Speaker identification and arrangement
- Conference development
- Thematic communication consulting
02_Services
Aesthetics
- Creative Direction
- Campaign development
- Photo shooting
- Film shooting
- Sustainable brand curation
- Fashion Direction
- Styling
02_Services
Networking
- Tailor-made network building
- Matchmaking
- Community Building
- Events
02_Services
Strategy
- Creative and strategic consultancy
- Vision development
- Sustainability strategy development
- Agenda Setting
- Problem solving
- Sparring
03_Work
Sustainability criteria & checks/analysis
studio MM04 is responsible for the sustainability criteria and checks for various textile events of Messe Frankfurt and translates these complex contents into a clear, fashionable, and appealing communication.
#sustainabilitycriteria #verification #sustainabilitychecks #jury #antigreenwashing #guidance #infotainment #greentour
@heimtextil @techtextil_texprocess @ambientefair @neonyt.berlin
03_Work
Prepeek
The unique format of Prepeek equips influential personalities with sustainable looks and knowledge of their impact. The community aims to make more sustainable lifestyles mainstream. A project in cooperation with Thekla Wilkening.
#concept #curation #personalstyling #communitybuilding #communication #statements
@prepeek
@thekla_wilkening
@neonyt.berlin
03_Work
Neonyt
The sweet spot for fashion, sustainability, and innovation: At Neonyt the world meets to show trends and best practices and create the industry of tomorrow.
#strategy #creativedirection #curation #contentdirection #matchmaking #sustainabilitycriteria #verification #sustainabilitychecks
@neonyt.berlin
03_Work
Future Fashion Now
studio MM04 designed and curated fashionable interventions and a pop-up exhibition for the fourth UN Environment Assembly in Nairobi and the launch of the UN Alliance for Sustainable Fashion.
#advisory #concept #curation #styling #fashionshow #execution #communication #stakeholdercoordination
@unep
@unfashionalliance
@futurefashion.now
@thesustainableangle
03_Work
Fashionsustain
The Fashionsustain conference is an international format to discuss future-relevant topics in the fields of fashion, sustainability, and digitalisation.
#concept #contentdirection #creativedirection #conference #matchmaking #neonyt
@fashionsustain
03_Work
Neonyt Fashion Show
The Editorial Fashion Show presents curated stylings composed of the Best of sustainable fashion brands.
#concept #creativedirection #curation #production #styling #neonyt
03_Work
How to go organic?
The Organic Cotton Guide is a guide for fashion companies that aim to integrate organic cotton into their product range.
#projectcoordination #creativedirection #visualpresentation
@gizgmbh
@bmz_bund
@helvetas_ch
03_Work
Campaign I:CO
studio MM04 cooperated with Joachim Baldauf to design and realize the campaign for the repositioning of textile recycler I: Collect (Soex Group).
#campaign #marketing #visualcontent #claims
@icospirit
03_Work
Friedrich, the Flâneur
In line with the slogan "Friedrich, the Flâneur" Berlins Friedrichstrasse transformed into a place of discovery for a more sustainable lifestyle in October 2019.
#concept #development #execution #socialmedia #curation #communication
@ba_mitte_berlin
04_Team
Max Gilgenmann
Founder and CEO
04_Team
Magdalena Schaffrin
Founder and CEO
04_Team
Layla Müller
Project development and research
04_Team
Jayanti Boden
Project management and coordination
04_Team
Carina Bischof
Acquisition and consulting
We love clear communication ..
Hey, check out our Instagram...
We use the language of fashion to communicate sustainability.
We empower changemakers in fashion.
Magdalena Schaffrin
Wir glauben an Co-Evolution und gelebte Ambivalenz
Max Gilgenmann