studio MM04

01_About

Studio MM04 is a creative strategy consultancy with an international network that supports companies and organisations in planning and shaping their future with a radical passion for fashionable aesthetics and profound sustainability expertise. Known as pioneers and experts in their field for more than 10 years, Magdalena Schaffrin and Max Gilgenmann and their team create new solutions for the fashion and textile industry. Through their accurate and personal work ethic, they create spaces for constructive exchange and practical cooperation between different stakeholders.

02_Services

Guidance

  • Definition of sustainability
  • Sustainability criteria and checks
  • Anti-greenwashing checks/analysis
  • Tailor-made sustainability communication

02_Services

Content

  • Content Direction
  • Trend research
  • Agenda Setting
  • Curation
  • Speaker identification and arrangement
  • Conference development
  • Thematic communication consulting

02_Services

Aesthetics

  • Creative Direction
  • Campaign development
  • Photo shooting
  • Film shooting
  • Sustainable brand curation
  • Fashion Direction
  • Styling

02_Services

Networking

  • Tailor-made network building
  • Matchmaking
  • Community Building
  • Events

02_Services

Strategy

  • Creative and strategic consultancy
  • Vision development
  • Sustainability strategy development
  • Agenda Setting
  • Problem solving
  • Sparring

03_Work

Sustainability criteria & checks/analysis

studio MM04 is responsible for the sustainability criteria and checks for various textile events of Messe Frankfurt and translates these complex contents into a clear, fashionable, and appealing communication.

#sustainabilitycriteria #verification #sustainabilitychecks #jury #antigreenwashing #guidance #infotainment #greentour
@heimtextil @techtextil_texprocess @ambientefair @neonyt.berlin

03_Work

Prepeek

The unique format of Prepeek equips influential personalities with sustainable looks and knowledge of their impact. The community aims to make more sustainable lifestyles mainstream. A project in cooperation with Thekla Wilkening.

#concept #curation #personalstyling #communitybuilding #communication #statements
@prepeek @thekla_wilkening @neonyt.berlin

03_Work

Neonyt Campaign Image

Neonyt

The sweet spot for fashion, sustainability, and innovation: At Neonyt the world meets to show trends and best practices and create the industry of tomorrow.

#strategy #creativedirection #curation #contentdirection #matchmaking #sustainabilitycriteria #verification #sustainabilitychecks
@neonyt.berlin

03_Work

Future Fashion Now

studio MM04 designed and curated fashionable interventions and a pop-up exhibition for the fourth UN Environment Assembly in Nairobi and the launch of the UN Alliance for Sustainable Fashion.

#advisory #concept #curation #styling #fashionshow #execution #communication #stakeholdercoordination
@unep @unfashionalliance @futurefashion.now @thesustainableangle

03_Work

Fashionsustain

Fashionsustain

The Fashionsustain conference is an international format to discuss future-relevant topics in the fields of fashion, sustainability, and digitalisation.

#concept #contentdirection #creativedirection #conference #matchmaking #neonyt
@fashionsustain

03_Work

Neonyt Fashion Show

The Editorial Fashion Show presents curated stylings composed of the Best of sustainable fashion brands.

#concept #creativedirection #curation #production #styling #neonyt

03_Work

How to go organic?

The Organic Cotton Guide is a guide for fashion companies that aim to integrate organic cotton into their product range.

#projectcoordination #creativedirection #visualpresentation
@gizgmbh @bmz_bund @helvetas_ch

03_Work

I:CO

Campaign I:CO

studio MM04 cooperated with Joachim Baldauf to design and realize the campaign for the repositioning of textile recycler I: Collect (Soex Group).

#campaign #marketing #visualcontent #claims
@icospirit

03_Work

Friedrich, the Flâneur

Friedrich, the Flâneur

In line with the slogan "Friedrich, the Flâneur" Berlins Friedrichstrasse transformed into a place of discovery for a more sustainable lifestyle in October 2019.

#concept #development #execution #socialmedia #curation #communication
@ba_mitte_berlin

04_Team

Max Gilgenmann

Max Gilgenmann

Founder and CEO

04_Team

Magdalena Schaffrin

Magdalena Schaffrin

Founder and CEO

04_Team

Layla Müller

Layla Müller

Project development and research

04_Team

Jayanti Boden

Jayanti Boden

Project management and coordination

04_Team

Carina Bischof

Carina Bischof

Acquisition and consulting

We love clear communication ..
Hey, check out our Instagram...
We use the language of fashion to communicate sustainability.
We empower changemakers in fashion.

Magdalena Schaffrin

Wir glauben an Co-Evolution und gelebte Ambivalenz

Max Gilgenmann

05_Contact

info@studiomm04.com