Sustainability Criteria for clients like Berlin Senate (Berlin Fashion Week), Messe Frankfurt and IVALO.COM

At studio MM04 we develop criteria & evaluation methods for brands, retailers, trade shows and other platforms to better understand their own or their customers strengths, weaknesses as well as missed opportunities in sustainability.

Well designed sustainability criteria can help to define and differentiate what sustainability actually means for a specific sector like home textiles, fashion, technical textiles or even textile machinery. Additionally the right set of criteria helps curators and community managers of trade shows or platform to match their exhibitors or affiliates with the desired target group—no matter if B2B or B2C.

The creation and continuous development of sustainability criteria has been a shared passion of studio MM04's founders since the start of their individual careers.

Today the team of studio MM04 can adopt existing criteria or purpose-build new ones. The aim will always be to balance the complexity & depth of information with the time invest—by e.g. a brand—needed for a professional evaluation.

We believe every brand and retailer should define their own criteria and especially trade shows and platforms are in a powerful position to help co-define criteria for their sectors.