Welcome to studio MM04.

Organized by studio MM04.

The sustainable fashion community gathered for four hours of conversations on cultural change and inclusivity, the impact of fashion storytelling, and in Berlin’s local fashion scene. This event feature a keynote and book signing from Clare Press (Wardrobe Crisis), and other change makers such as Ayan Yuruk (SHOWZ) and Beatrace Angut Oola (Fashion Africa Now).

06/02/2024
Kronprinzenpalais, Berlin

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Co-authored by IVALO.COM and studio MM04.

This report is a reader-friendly presentation of the finding from IVALO.COM’s 360 Sustainability Validation, a comprehensive survey that asks brands about the details of the sustainability-driven goals and actions. Ranging from communication, to environmental impact, to social and cultural initiatives, this unique document gives vital clarity on our current status of sustainable fashion.

Released 01/16/2024
Press conference at SEEK Tradeshow

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Organized by studio MM04.

Pop-up ‘mini-conference’ featuring the people who are transforming the denim sector. In this special deep dive, we discussed denim’s transformation journey in data, culture, chemicals, trade, transparency, design, and legislation. The Pop-up was followed by an outdoor event for our community to connect and continue the discussion.

11/07/2023 on site with Premium and SEEK trade shows.

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Organized by studio MM04.

Annual multi-day conference featuring keynotes, panel discussions, and presentations of practical solutions and innovations that are regenerating the fashion industry. Our international community of change-makers gathers in Berlin to learn, discuss, and build new connections.
Founded 2020, returning summer 2024.

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VORN Fashion Show: ‘Role Models’

Curation & Storytelling

Runway show during Fashion Week Berlin at Kant Garages, attended by over 300 guests.

Featured looks from internationally established brands, styled with independent labels and newcomers from Berlin. All participating labels underwent thorough sustainability checks by studio MM04.

Stying by Julius and Tanja Forgo-Mettler.

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Workshop: “How to Avoid Greenwashing Now – And in the Future”

90min workshop at 202030 – The Berlin Fashion Summit

Deep-dive on EU legislation on sustainability communication and the Green Claims Directive.

Facilitated by Ingo Strube (BMUV).

Research and co-facilitation by Lavinia Muth (studio MM04).

Learn more about BMUV >

NEONYT Trade Show

Consulting & Strategy, Curation & Storytelling

Content Director, Creative Director, Project Consultants

3-day event with Trade Show, Prepeek influencer event, Fashionsustain Conference and Neonyt Fashion Show.

210+ sustainable brands from 22 countries

Locations: Tempelhof Airport, Kraftwerk Berlin and Frankfurt.

About NEONYT >

in collaboration with Thekla Wilkening

Curation & Storytelling, Network Activation

Influencer activation campaign during Berlin Fashion Week and the 71st International Film Festival in Berlin

60 invited actors and actresses borrowed sustainable looks for their events and made statements on the topic of sustainability.

About Prepeek >

I:Collect Campaign

Curation & Storytelling

Creative direction and communication consulting for a leading player in German textile recycling.

Campaign development and photo shoot in co-operation with Joachim Baldauf.

About SOEX Group >

Produced by studio MM04

Featuring 202030 – The Berlin Fashion Summit content and exclusive interviews

Hosted by Co-CEOs Magdalena Schaffrin and Max Gilgenmann

Studio guests include representatives from Berlin Fashion Week, B Corp Germany, ASKET and more

1000+ listeners

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